Dick Brantley, KXLY Radio Group

When was the last time you noticed a cow?

Saw a cow on the side of the road, pulled over and gawked... Not likely. Cows, after you have seen them for a while, are boring. They may be well-bred cows, but they are still boring.

A purple cow though: now, that would really stand out.

The reason it would shine among a crowd of perfectly competent, even undeniably excellent cows—is that it would be remarkable. Something remarkable is worth talking about, worth paying attention to.

Boring stuff quickly becomes invisible. The world is full of boring stuff—brown cows—which is why so few people pay attention.

Remarkable marketing is the art of building things worth noticing right into your product or service.

If your offering itself isn’t remarkable, then it’s invisible - no matter how much you spend on well-crafted advertising.

The creative team from KXLY is looking for a few purple cows. Remarkable businesses that want to grow their company.

Call Dick Brantley now at 329-4319. You will be matched with a person from the KXLY creative team.

KXLY Radio Group, 500 W Boone Ave, Spokane, WA, 99206 dickb@kxly.com Direct: (509) 329-4319 Cell: (509) 879-5610

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