Richard (Dick) Brantley
Major Account Manager
KXLY Radio Group
500 West Boone Avenue
Spokane, WA 99206

dickb@kxly.com

Spokane or Bust

After our kids were born, we found that the moss on our backs was getting pretty thick from all the rain in Western Washington, so we decided to move to east. We packed up our worldly belongings and headed to Spokane in our mellow yellow Ford Station wagon. Our family had grown by two: Joel Richard Brantley and Kimberley Ann Brantley (Joel & Kim). We chose Spokane because we had family and friends living in Eastern Washington, North Idaho, and Western Montana.

On the Road Again...

I started working for the Spokesman Review. Over the years, I worked in several different departments, from the Resort and Travel Advertising department to the display and magazine divisions. I especially enjoyed working on the magazine side of the business as Sales Manager for the Western Beef Producer and the six Farmer magazines. While working in the Resort and Travel division, I did have an opportunity to promote the Inland Empire with presentations at Chambers across the West.

The Next Chapter

In the next chapter of my life, I worked with the Hagadone-Scripts League group of newspapers. I started at the Santa Maria Times in California, then on to a small daily newspaper in the Portland, Oregon, metro area: The Enterprise Courier. I worked on several new out-of-the-box revenue producing projects; from direct mail packages to a new tourist publication. While in Oregon, I was very active in the Oregon Newspaper Publishers Association.

The Radio Years

For the last ten years I have worked in Radio. I love the creative side of this business. I am currently the Major Account Manager for the KXLY Radio Group.

Our house was built over an old mine shaft. It did not take me long to carve out steps in the side of the shaft. Every time I climb down, a few rocks fall. If you listen carefully, you can hear a little splash as they hit the water below.

At the bottom of the shaft, a river of water flows west.... It has to be the Spokane Aquifer. The sound of rushing water is very peaceful. It helps get the creative juices flowing.

I jump into my little boat and let the current carry me west... About a mile down stream, the river flows into a huge cavern. Bright light fills the cavern through cracks in the rocks.

I see molten lava flowing nearby. It is warm and humid. I see palm, coconut and banana trees in the distance. This is my tropical paradise.

I climb up a rope ladder leading to my tree house. I built it in the tallest palm tree. I light the candles, turn on the radio, peel a banana, and start writing copy.

Radio paints pictures on the biggest screens in the world...

"The human mind."